Write Clearer Web Copy With Readability Scores

Readability scores estimate how hard a passage is to scan. They are imperfect—but useful as a dashboard light when your help center sounds like a research paper and your buyers bounce. Combine scores with human judgment: experts may need technical terms; they still benefit from short paragraphs and one idea per sentence.

A simple editing loop

1. Count length with the Word Counter.
2. Score clarity with the Readability Checker.
3. Split sentences longer than ~25 words when they hide the action.
4. Scan repetition with Word Frequency.
5. Re-check until the grade level matches your audience.

What “good” looks like online

Many general web readers are comfortable around Flesch 60–70. That does not mean you must dump accuracy. Replace abstract nouns with concrete verbs, define jargon once, and use headings so skimmers still find answers. Legal and medical pages often score harder—and should be reviewed by specialists.

Scores ignore design: font size, contrast, and mobile line length also affect comprehension. Pair writing fixes with accessible layout. After you ship, watch support tickets—real confusion beats any formula.